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Remember the days when marketing revolved around polished commercials and carefully crafted taglines? Well...
In the post-COVID era, India has witnessed significant shifts in consumer buying patterns. Factors...
Imagine a person at a party: Logo is the person’s name tag – it’s the first thing...
Can a stellar product or service alone ensure visibility in a crowded market? Standing...
Imagine a scenario where someone hesitates to trust a brand while purchasing groceries or...
In the era of digitization, we’ve shifted from relying on word of mouth to...