Trends! One word that keeps marketers awake all night. Each day, new technology and ideas are emerging, and honestly, the algorithm is like that cranky granny who doesn’t know what to like and what not to! Amidst this hustle, 2025 is already here. So, as one of the top creative agencies in Kolkata, we feel it’s our duty to scare you (read: update you) about what’s coming up and what will stand the test of time. Here are our top 10 picks:
1. Augmented Reality (AR) & Virtual Reality (VR) in Marketing
AR and VR are redefining customer engagement by offering immersive, interactive experiences. These technologies bridge the gap between imagination and reality, enabling customers to experience products in unique ways. AR allows users to visualize how items like clothing, accessories, or furniture will look in real-world scenarios. VR, on the other hand, creates entirely virtual environments where customers can explore products, attend events, or engage with brands.
What has already started: Lenskart’s AR feature enables users to try on glasses digitally, making online shopping easier and more personalized.
2. Social Commerce and Shoppable Content
Social media platforms have become integral to e-commerce, allowing users to discover, explore, and purchase products without leaving the app. Social commerce integrates shopping features like product tags, live shopping events, and “Shop Now” buttons directly into posts and videos. This approach simplifies the buying process while creating an engaging, interactive shopping journey. Viral challenges and trends further enhance visibility and drive purchases.
What has already started: Nykaa and Myntra frequently run YouTube ads with CTAs, which will eventually evolve into live content, combining entertainment with instant product purchases.
3. Gen Z Marketing
Gen Z, known for their digital fluency and focus on values like sustainability, inclusivity, and authenticity, is reshaping marketing strategies. They thrive on platforms like TikTok, Instagram, and YouTube, engaging with short-form, creative, and interactive content. Brands that align with Gen Z’s values, such as ethical practices or diversity, foster stronger connections with this audience.
What has already started: Patagonia’s eco-conscious campaigns resonate with Gen Z’s commitment to sustainability. Beauty and food brands are now highlighting different body shapes, and even Victoria’s Secret is featuring differently-abled models. Another touchpoint is memes. From “Ganji Chudail” to “Sapna Dekhna Buri Baat Nahi Hai,” Gen Z prioritizes self-love and laughter.
4. Metaverse Marketing
The metaverse, a virtual space where users can interact digitally, is becoming a powerful marketing platform. Brands can create immersive experiences like virtual showrooms, branded events, or collaborations with virtual influencers. These activities engage tech-savvy audiences and position brands as innovative leaders in the digital space.
What has already started: Tanishq’s virtual showroom lets customers explore jewelry collections and make informed buying decisions without visiting a physical store.
5. Influencer Marketing with Macro and Micro Influencers
While mega-influencers with large followings remain valuable, brands are increasingly partnering with macro and micro-influencers. These individuals, with smaller but highly engaged audiences, provide authentic endorsements that resonate more with niche demographics. This approach allows businesses to target specific segments effectively and build trust through relatable influencers.
What has already started: Mamaearth, Sugar Cosmetics, and restaurants have already started prioritizing micro and regional influencers to promote their products within localized communities, driving trust and sales.
6. End of Third-Party Cookies and Data Privacy
The phase-out of third-party cookies is transforming digital marketing. Businesses are focusing on first-party data collection through methods like newsletters, account sign-ups, and loyalty programs. Transparent communication about how data is collected and used builds consumer trust while ensuring compliance with global privacy regulations.
What has already started: Google’s Privacy Sandbox offers alternative solutions to track user behavior without compromising privacy. Flipkart is investing in proprietary data solutions to enhance personalization while respecting user privacy.
7. Sustainability and Social Responsibility
As a creative agency we can clearly feel consumers are increasingly drawn to brands that demonstrate environmental and social responsibility. Sustainable marketing focuses on reducing carbon footprints, using eco-friendly materials, and supporting community initiatives. 74% of Gen Z consumers prefer products and services that align with their sustainability values. 75% of Gen Z prioritize sustainability over brand names when making purchasing decisions, and 62% prefer buying from sustainable brands. Companies that incorporate these values into their strategies not only build trust but also differentiate themselves in competitive markets.
What has already started: Unilever integrates sustainability into its branding by reducing plastic use and supporting ethical sourcing. Coca-Cola’s ads featuring recyclable cans, H&M and Zara’s sustainable clothing, and Nike and Adidas using recyclable materials are signs that even the biggest and most environmentally damaging brands are shifting toward sustainability due to public demand.
8. Video Marketing
Video content remains a dominant force in B2B marketing. From short, engaging clips to detailed product demonstrations and customer testimonials, videos capture attention and effectively convey messages. The rise of live streaming and interactive video formats adds new dimensions to customer engagement. The demand for bite-sized content like 5-10-second videos will dominate the internet. Apart from that, podcast culture will remain intact. Raw, unedited, uncut review videos will gain popularity over polished versions. AI and CGI-generated videos with AI characters or sci-fi-like elements for brand promotion will grow in 2025.
What has already started: Most brands have started video testimonials, and big names like Maybelline, L’Oréal, and Jio are using high-quality CGI and AI-made videos to attract audiences.
9. Personalization Through AI and Automation
AI-powered tools are enabling marketers to deliver hyper-personalized content tailored to individual preferences. From predictive analytics to automated email campaigns, AI helps brands create more relevant and engaging customer experiences.
What has already started: Netflix’s recommendation algorithm personalised content suggestions, keeping users engaged. Swiggy uses AI to recommend restaurants and dishes based on past orders and user preferences.
10. Interactive Content for Engagement
Interactive elements like quizzes, polls, calculators, and 360-degree videos encourage user participation and create more engaging experiences. This trend helps brands capture attention and gather valuable insights into customer preferences.
What has already started: BuzzFeed’s quizzes are a prime example of interactive content that drives engagement and shares. Vedantu uses polls and Q&A sessions during live classes to keep students engaged. Major brands like Airbnb and OYO are conducting polls to understand consumer preferences.
We know that as an MSME or new business owner, it can be extremely overwhelming. And if you think these are the final trends, let us tell you the truth: it’s not the end—it will continue to evolve throughout the year. So, what’s the solution? The solution is to hire a creative agency that can manage everything from 360-degree marketing and creative execution to analysis, social media, and more! Here’s your Gr8 solution: connect with the best creative agency in Kolkata to get ready for 2025. Stay ahead of the curve.
